Sans Normal Velev 7 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: ui text, branding, editorial, posters, packaging, modern, friendly, casual, approachable, clean, approachability, readability, contemporary tone, informal emphasis, rounded, humanist, soft terminals, open apertures, lively.
This is a slanted sans with rounded, gently tapered strokes and consistently softened corners. Curves are built from smooth, near-elliptical forms, while straight strokes keep a subtle hand-drawn swing rather than rigid geometry. Counters are open and generous, giving letters like C, e, and s an airy feel, and the joins and shoulders stay simple and uncluttered. The x-height reads tall in text, with compact ascenders/descenders and slightly varied character widths that create a natural rhythm across words. Numerals follow the same soft, rounded construction and maintain clear differentiation at a glance.
It performs well for interface labels, product and lifestyle branding, and editorial callouts where a modern but personable voice is needed. The tall lowercase presence helps at smaller sizes, while the slant and rounded detailing add energy for headlines, posters, and packaging copy.
The tone is contemporary and easygoing, combining clean sans structure with a warm, conversational slant. It feels friendly and informal without becoming quirky, making it well-suited to upbeat messaging and approachable branding.
The design appears intended to provide a clean, contemporary sans with an italicized, human touch—prioritizing readability and warmth through open forms, rounded terminals, and a steady, flowing slant.
The italic angle is steady and moderate, supporting fluid word shapes in longer lines. Round characters (o, c, e) feel especially smooth and even, while diagonals (v, w, x, y) introduce a bit of motion that keeps the texture lively. Overall spacing appears balanced for comfortable continuous reading.