Sans Normal Segig 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bourne' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, friendly, casual, modern, approachable, clean, versatility, readability, approachability, modern neutrality, rounded, soft, humanist, open, airy.
This sans serif shows softly rounded, monoline strokes with gently tapered joins and rounded terminals. Letterforms lean on simple circular and elliptical construction, producing open counters and a clear, even rhythm. Proportions feel balanced rather than compressed, with generous apertures in letters like c, e, and s and a smooth, consistent curve tension across rounds (O, C, G, Q). Capitals read straightforward and stable, while lowercase forms keep an easy, conversational texture; figures are similarly rounded with clear, uncomplicated silhouettes.
It works well for UI labels, product copy, and general-purpose branding where a warm but modern voice is needed. The open forms and steady rhythm also make it suitable for short-to-medium editorial text, wayfinding, and simple packaging systems that benefit from a friendly, unobtrusive sans.
The overall tone is friendly and informal without becoming playful or quirky. Its rounded detailing and open shapes give it an approachable, contemporary feel that suits everyday communication and user-facing interfaces.
The design appears intended as a versatile, contemporary sans with softened geometry—aiming for broad readability while projecting an approachable, easygoing personality. Its rounded terminals and open counters suggest a focus on comfortable on-screen and print use rather than sharp, technical expression.
Stroke endings are consistently softened, which reduces harshness at corners and helps maintain a calm color in text. The design favors clarity over strict geometric rigidity, giving it a mild human touch while staying clean and orderly.