Sans Normal Efkih 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'FF Tisa Sans' and 'FF Tisa Sans Paneuropean' by FontFont (names referenced only for comparison).
Keywords: branding, editorial, advertising, ui text, packaging, clean, friendly, modern, casual, approachable, contemporary clarity, friendly readability, informal emphasis, smooth texture, versatile text, monoline, rounded, open counters, soft terminals, humanist.
This typeface is a slanted, monoline sans with rounded construction and soft, slightly tapered terminals. Curves are smooth and circular, with open apertures and generous counters that keep the texture airy. Proportions feel balanced and contemporary: capitals are simple and geometric, while lowercase forms lean gently with a humanist rhythm and clear, uncomplicated joins. Numerals follow the same smooth, open drawing, maintaining even color in running text.
It suits contemporary branding and marketing copy where a clean, friendly voice is desired, as well as editorial pull quotes and short-to-medium text that benefits from a subtle slanted emphasis. The open forms and smooth rhythm also make it a sensible choice for interface labels, product packaging, and signage that needs clarity without feeling rigid.
The overall tone is modern and relaxed, with a friendly clarity that reads as approachable rather than technical. Its slant adds motion and informality, giving text a conversational, forward-leaning energy while staying clean and legible.
The design appears intended to provide a modern sans with an easygoing italic character—prioritizing smooth, rounded forms and straightforward letter shapes for clear, personable communication.
The italic posture is consistent across uppercase, lowercase, and figures, and the rounded stroke endings help prevent harsh spots in larger sizes. Spacing appears comfortable, producing an even, breathable line in the sample text.