Sans Superellipse Isma 8 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, logotypes, packaging, industrial, retro, authoritative, mechanical, poster-like, display impact, stencil styling, geometric unity, brand distinctiveness, blocky, rounded, condensed apertures, stencil cuts, geometric.
A heavy, geometric sans built from rounded-rectangle forms with squared shoulders and softly radiused corners. Strokes are chunky and compact, with small counters and frequent vertical slit-like openings that read as stencil-style cut-ins, especially in bowls and enclosed shapes. Curves tend toward superelliptical arcs rather than perfect circles, giving round letters a squarish, engineered feel. Rhythm is assertive and tight, with broad capitals and sturdy, simplified lowercase shapes that keep a consistent, modular silhouette.
Best suited to large sizes where its stencil-like cut-ins and superelliptical shaping can read clearly—posters, headlines, branding, and bold logotypes in tech, industrial, or automotive contexts. It can also work on packaging and signage when a strong, engineered presence is desired.
The overall tone feels industrial and retro-futurist, combining the heft of display lettering with the utilitarian character of stenciled marking. Its mass and simplified geometry project strength and authority, while the rounded corners keep it from feeling overly harsh.
The design appears intended to merge a rounded-rect geometry with a stencil-inspired interior treatment, creating a distinctive display voice that stays clean and sans while still feeling custom and iconic.
Uppercase forms are especially architectural, with squared arches and minimal interior space; numerals follow the same block-built logic for a cohesive headline system. In longer text the narrow apertures and stencil cuts become a prominent texture, so spacing and size will strongly influence readability.