Sans Contrasted Gomu 9 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logotypes, playful, retro, friendly, soft, impact, approachability, nostalgia, display clarity, rounded, bulky, blobby, sturdy, compact counters.
A heavy, rounded sans with broad, cushion-like forms and subtly tapered joins that create a gentle, sculpted contrast. Corners are softened throughout, with flat terminals on many strokes and oval counters that feel slightly pinched in places, giving the design a lively, compressed interior rhythm. The uppercase reads blocky and stable, while the lowercase keeps a compact, single-storey feel (notably in a and g), with short ascenders/descenders and a strong, even color in text. Numerals follow the same chunky geometry, favoring wide bowls and simplified constructions for high impact.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly presence is needed. It works particularly well for youth-oriented, entertainment, and retro-themed graphics, and can be effective in short subheads or pull quotes when given enough size and breathing room.
The overall tone is upbeat and approachable, with a distinctly retro display energy. Its inflated shapes and soft edges feel friendly and informal, lending a cartoonish, pop-leaning character while still reading as clean and modern.
The letterforms appear designed to maximize impact with soft, rounded geometry while maintaining straightforward sans construction. The likely intention is a high-visibility display face that feels approachable and nostalgic, balancing chunky mass with subtle shaping to avoid a purely monoline look.
The design emphasizes strong silhouettes and negative-space shapes over fine detail, which helps it hold up at larger sizes and in short headlines. In longer settings, the dense interiors and heavy horizontals can build a dark texture, making spacing and size choices especially important.