Sans Normal Tiki 10 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, modern, assertive, sporty, technical, punchy, maximum impact, display clarity, modern branding, dynamic edge, expanded, geometric, clean, smooth, sturdy.
A heavy, expanded sans with broad proportions and crisp, high-contrast joins. Curves are built from clean circular/elliptical forms, while terminals and corners are sharply cut, giving an angular finish to otherwise round shapes. Counters are generous and open, and the overall rhythm is wide and steady, with strong horizontal presence and compact interior detailing that helps letters stay distinct at display sizes.
Best suited to headlines and short statements where width and weight can create strong emphasis—posters, hero text, campaign graphics, and bold brand wordmarks. It also fits sports and tech-adjacent visuals where a wide, high-impact sans can signal strength and modernity, and can work for packaging callouts and signage where immediate readability is needed.
The tone is confident and forward, combining a contemporary geometric base with sharp cuts that add urgency and bite. It reads as energetic and attention-grabbing, with a slightly industrial or performance-oriented feel rather than soft or playful warmth.
The design intent appears to prioritize maximum impact and legibility at large sizes through expanded proportions, strong stroke weight, and clean geometric construction. Sharp cut terminals add a distinctive edge, helping the face feel more dynamic and branded than a purely neutral geometric sans.
Uppercase forms appear particularly broad and stable, with flat tops and decisive diagonals, while lowercase maintains clear, simplified silhouettes and wide apertures. Numerals match the heavy, expanded construction, favoring bold silhouettes and clear differentiation in their curves and diagonals.