Sans Normal Tika 1 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, assertive, modern, sporty, techy, punchy, impact, modernity, clarity, strength, rounded, geometric, blocky, compact counters, sharp joins.
A heavy, wide grotesque with rounded, geometric bowls and crisp, tapered joins where diagonals meet. Curves are smooth and full, while terminals are mostly flat and squared-off, creating a clean, engineered silhouette. Counters are relatively compact (notably in e, a, and 8), and the overall rhythm is sturdy and forward, with broad letterforms and minimal internal detailing.
Best suited to headlines, posters, and brand marks where strong presence and wide proportions help establish visual impact. It can also work for packaging and short UI/wayfinding labels at larger sizes, where its compact counters and dense color remain clear.
The tone is confident and attention-grabbing, combining a modern, industrial cleanliness with a slightly sporty, display-driven presence. Its wide stance and dense forms communicate strength and immediacy, lending a contemporary, performance-oriented feel.
The design appears intended to deliver maximum impact with a clean, geometric voice—balancing rounded forms with sharper diagonal joins to stay energetic and contemporary. It prioritizes bold, wide silhouettes and a solid typographic color for display-led applications.
Uppercase forms emphasize broad geometry (notably O, Q, and G), while diagonals in V/W/X/Y show sharper, more pointed intersections that add bite to the otherwise rounded construction. Numerals appear robust and highly graphic, with strong curves and clear silhouettes suited to large-scale use.