Sans Normal Melel 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Altivo' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, bold, playful, impact, momentum, display, branding, emphasis, slanted, rounded, chunky, compact counters, soft corners.
A heavy, right-slanted sans with broad proportions and rounded, inflated forms. Strokes stay visually uniform, with softened corners and frequent wedge-like terminals that reinforce forward motion. Counters are relatively tight in letters like a, e, and s, while round characters (O, Q, 0) read as sturdy, near-circular masses. The overall rhythm is compact and dense, with strong silhouettes and a consistent, slightly compressed internal spacing that favors impact over delicacy.
Best suited to short, high-impact settings such as headlines, posters, sports and event branding, packaging callouts, and promotional graphics. It can also work for brief UI labels or social graphics where strong emphasis and quick recognition matter more than long-form readability.
The tone is loud, kinetic, and assertive, with a sporty, poster-like attitude. Its slant and chunky shapes suggest speed and momentum, while the rounded construction keeps it friendly rather than aggressive. It communicates immediacy and confidence—more “headline punch” than quiet sophistication.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance and rounded, approachable geometry. It prioritizes bold presence and brandable silhouettes, aiming for energetic display typography that remains cohesive across letters and numerals.
Uppercase forms feel especially blocky and stable, while lowercase maintains the same weight and slant for a cohesive texture in text. Numerals match the letterforms in heft and curvature, producing a uniform color in mixed alphanumeric settings.