Sans Normal Oblem 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'Siro' by Dharma Type, 'Flinders' by Eko Bimantara, 'Foro Sans' by Hoftype, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, confident, soft, display impact, approachability, brand presence, clarity, rounded, chunky, blunt, geometric, compact.
A heavy, rounded sans with broad proportions and a compact, blocky silhouette. Strokes are consistently thick with soft curves and blunt terminals, producing sturdy, even color in text. Counters are relatively small and apertures tend to be tight, while round letters stay close to circular/oval forms. The lowercase shows simple, single-storey shapes and a clear, round i-dot, keeping the rhythm straightforward and highly graphic.
Best suited to headlines, posters, signage, and branding where a strong, friendly impact is needed. It can also work for packaging and short bursts of display copy, especially when a rounded, contemporary feel is desired.
The overall tone is upbeat and approachable, with a friendly softness that offsets its strong weight. Its chunky geometry reads as confident and contemporary, leaning toward a playful, poster-like voice rather than a formal or delicate one.
Likely intended as a modern, high-impact display sans that combines geometric roundness with a soft, approachable finish. The consistent weight and compact counters suggest a focus on bold presence and easy recognition in branding and headline settings.
The design favors solid mass and clear silhouettes over interior detail, which helps it hold together at large sizes. Numerals share the same rounded, weighty construction, with prominent curves and stable, grounded forms.