Serif Normal Midow 3 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Kage' and 'Kage Pro' by Balibilly Design (names referenced only for comparison).
Keywords: book text, editorial, headlines, magazines, branding, classic, literary, formal, refined, authoritative, editorial refinement, classic revival, display emphasis, print elegance, bracketed, wedge serifs, ball terminals, calligraphic contrast, crisp.
A high-contrast serif with sharp thick–thin transitions and clean, upright structure. Serifs are finely shaped and largely bracketed, with wedge-like terminals that taper to crisp points, giving strokes a sculpted, engraved feel. Curves show controlled modulation and occasional ball terminals (notably in lower-case forms), while capitals lean stately and compact with strong vertical emphasis. The overall rhythm is crisp and deliberate, with elegant detailing in joins and terminals that reads clearly at display sizes and remains composed in text.
Well suited to literary and editorial typography where a classic serif tone is desired, such as book interiors, long-form articles, and magazine layouts. The strong contrast and crisp detailing also make it effective for headlines, pull quotes, and brand applications that benefit from a refined, traditional presence.
The font conveys a traditional, bookish sophistication with a confident editorial voice. Its pronounced contrast and refined terminals add a sense of ceremony and polish, suggesting heritage, formality, and careful craftsmanship rather than casual utility.
The design appears intended to modernize a conventional text serif through heightened contrast and carefully finished terminals, balancing readability with a distinctly elegant, display-capable voice. Its consistent upright construction and disciplined modulation suggest an emphasis on formal editorial and publishing contexts.
Figures and capitals appear particularly suited to headline settings, with distinctive shapes and strong silhouette contrast. The italic is not shown; all samples present a consistent roman style with a polished, print-oriented character.