Sans Normal Radul 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Amberly' by DearType, 'Hanley Pro' by District 62 Studio, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, children’s media, playful, friendly, bubbly, retro, cheerful, approachability, impact, fun, softness, display clarity, rounded, soft, chunky, cartoonish, puffy.
A heavy, rounded sans with uniformly thick strokes and generously softened terminals throughout. Counters are compact and mostly circular/oval, giving letters a puffy silhouette and a tight internal rhythm. Curves dominate, with minimal sharp corners; diagonals (V, W, X, Y) feel blunted and cushioned rather than crisp. The overall spacing reads even and sturdy, producing a dense, high-ink texture that remains legible at display sizes.
Best suited for headlines and short blocks of text where a cheerful, high-impact presence is desired—such as posters, playful branding, packaging, and kids-oriented or entertainment graphics. It can also work for UI labels or signage when a soft, welcoming tone is more important than compact information density.
The tone is warm and approachable, with a toy-like softness that feels upbeat and informal. Its bubbly shapes suggest a casual, optimistic voice and a slightly retro, cartoon-friendly character rather than a corporate or technical mood.
The design appears intended to deliver maximum friendliness and visibility through rounded geometry and thick, even strokes, creating a cohesive, approachable display voice that reads clearly while emphasizing character over formality.
Uppercase forms are broad and simplified, while lowercase keeps similarly rounded construction with single-storey shapes (notably a and g) that reinforce the friendly personality. Numerals are bold and rounded as well, matching the letterforms’ soft geometry and maintaining consistent weight and texture across mixed text.