Sans Normal Obrid 3 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, branding, bold, friendly, assertive, playful, modern, impact, clarity, attention, blocky, rounded, compact, sturdy, blunt terminals.
The design is a very heavy, rounded sans with smooth curves and compact, sturdy proportions. Strokes are consistently thick with minimal contrast, and terminals are largely blunt, producing a dense, poster-ready color. Counters stay fairly open for the weight, while curves in letters like C, G, O, and S emphasize a soft, circular construction; overall spacing and rhythm feel stable and emphatic.
It’s well suited to headlines, posters, signage, packaging, and sports or event graphics where a dense, confident tone is desired. The thick strokes and open-ish counters also make it effective for short UI labels, badges, and social media graphics, especially where strong emphasis and quick recognition matter more than long-form reading comfort.
This typeface projects a confident, punchy tone with a friendly, straightforward voice. Its heavy weight and rounded structure give it an approachable, contemporary feel that reads as energetic rather than formal.
The font appears designed to deliver maximum impact and immediate legibility at display sizes. Its rounded, simplified shapes suggest an intention to feel approachable while still reading as strong and headline-driven.
Distinctive, simplified numerals and broad uppercase forms reinforce the font’s display orientation, with a consistent, geometric roundness across both cases that keeps the texture cohesive in all-caps and mixed-case settings.