Sans Normal Mymum 23 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geller Sans' by Ludka Biniek (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, bold, friendly, playful, retro, chunky, impact, approachability, display strength, retro flavor, rounded, soft corners, compact, heavy, high impact.
A heavy, compact sans with broad, rounded curves and largely uniform stroke thickness. Terminals are blunt with softened corners, giving the shapes a molded, cut-out feel rather than crisp mechanical geometry. Counters are relatively small for the weight, and joins stay sturdy, producing dense, dark word shapes. The lowercase shows single-storey forms and simple, sturdy construction, while the caps lean on wide bowls and simplified diagonals for maximum solidity.
Best suited to headlines, posters, packaging, branding, and short bursts of copy where bold impact and readability at a distance matter. It can work for large-scale editorial callouts or display typography, but its dense color and tight counters suggest avoiding long-form text at smaller sizes.
The overall tone is confident and approachable, combining strong presence with a friendly softness. Its chunky rhythm and rounded details read as slightly retro and playful, making text feel punchy and energetic rather than formal or technical.
This design appears intended as a high-impact display sans that stays friendly through rounded forms and simplified construction. The emphasis is on strong silhouettes, quick recognition, and consistent, heavy texture for attention-grabbing typography.
The numerals and punctuation match the same robust, rounded construction, keeping color consistent in continuous text. In paragraphs, the font maintains a strong, even texture with minimal sparkle, prioritizing impact over fine detail.