Slab Contrasted Pipy 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, retro, sturdy, friendly, punchy, impact, readability, vintage feel, approachability, bracketed, blocky, heavyweight, rounded, soft corners.
A heavy slab serif with broad proportions and a compact, blocky build. Strokes are thick and largely even, with slab serifs that read as bracketed and slightly softened rather than razor-sharp. Counters are generous for the weight, and joins and terminals tend toward rounded, giving the face a sturdy but approachable texture. The lowercase is robust and readable, with a single-storey “a” and “g”, a straightforward “t”, and figures that are wide and emphatic, making the overall color dark and steady across lines.
Best suited to headlines, posters, and short blocks of copy where weight and presence are desired. It works well for branding and packaging that want a sturdy, heritage-leaning voice, and it remains legible in signage and bold UI callouts where strong shapes and clear counters help maintain clarity.
The tone is assertive and dependable, with a vintage, poster-like confidence. Its soft-edged slabs and ample counters keep it from feeling harsh, adding a friendly, down-to-earth character that suits bold messaging.
The design appears intended to deliver maximum impact with a warm, retro slab-serif flavor—combining thick, even strokes with softened, bracketed slabs to stay readable while projecting confidence.
At text sizes it creates a strong, continuous typographic color with clear word shapes, while in display settings the chunky slabs and rounded detailing become a defining stylistic cue. The letterforms feel engineered for impact and clarity rather than delicacy, emphasizing stable horizontals and solid vertical presence.