Sans Normal Liroh 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Moveo Sans' by Green Type; 'Nusara' by Locomotype; 'Agent Sans' by Positype; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, friendly, punchy, impact, speed, modernity, attention, oblique, geometric, rounded, compact, heavy.
A heavy, obliqued sans with compact proportions and rounded, geometric construction. Strokes are broadly uniform, with smooth curves and softened joins that keep counters open despite the weight. Terminals are generally blunt and clean, and the letterforms show a consistent forward lean that strengthens rhythm in lines of text. Numerals and capitals read sturdy and blocky, while the lowercase stays simple and workmanlike, favoring clarity over delicacy.
This font suits short, high-impact copy such as headlines, posters, sports and lifestyle branding, and packaging where a dense, energetic word shape is desirable. It can also work for UI labels or signage when set at larger sizes, where its heavy weight and open counters maintain legibility while projecting a bold, modern tone.
The overall tone is energetic and assertive, with a sporty momentum created by the strong slant and dense color. Its rounded geometry keeps the voice approachable rather than harsh, making it feel contemporary and upbeat. The bold texture gives headlines a confident, attention-grabbing presence.
The design appears intended to deliver maximum impact with a forward-leaning, contemporary sans voice—combining geometric roundness with a strong slant to suggest speed and confidence. It prioritizes a solid, uniform texture and clear silhouettes for attention-driven display typography.
Spacing appears intentionally tight for a compact, poster-like texture; in longer settings it produces a strong, continuous typographic band. The italic angle is pronounced enough to read as a deliberate stylistic stance rather than a subtle emphasis, making it most effective when used consistently in a composition.