Sans Normal Ardoy 12 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, product design, editorial, signage, presentations, clean, modern, neutral, friendly, efficient, versatility, legibility, system clarity, modern baseline, neutral branding, open apertures, generous spacing, round terminals, geometric influence, uniform strokes.
This sans serif features uniform, low-contrast strokes with a clean, contemporary build and subtly geometric underpinnings. Curves are smooth and round (notably in C, O, and G), while straight-sided letters like E, F, H, and N stay crisp and uncluttered. Counters are open and roomy, and the lowercase shows a tall x-height with compact ascenders and descenders, producing a dense, readable texture. Numerals are straightforward and evenly weighted, matching the letterforms with consistent stroke logic and calm rhythm.
It works well for interface copy and product text where clarity at a range of sizes is important, and it can also handle editorial settings that want a modern, unobtrusive voice. The broad proportions and open counters make it suitable for signage and wayfinding, as well as slide decks and brand systems that favor a clean, contemporary typographic base.
The overall tone is neutral and contemporary, with a quietly friendly feel driven by rounded curves and open internal spaces. It reads as practical and confident rather than expressive, making it easy to pair with many visual systems without calling attention to itself.
The design appears intended as a versatile, general-purpose sans serif optimized for clarity and consistency. Its rounded geometry and open counters suggest a focus on legibility and a contemporary, system-friendly look that can serve as a dependable default across print and screen.
The sample text shows stable word shapes and even color across lines, aided by broad letter proportions and clear differentiation between similar forms. The punctuation and spacing appear restrained and functional, supporting continuous reading without visual noise.