Sans Normal Samuv 7 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'Fact' by ParaType; 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: ui labels, signage, posters, packaging, data tables, clean, utilitarian, neutral, modern, compact, space saving, clarity, system type, general purpose, condensed, rounded, closed apertures, uniform strokes, high legibility.
A compact sans with uniform, low-modulation strokes and a generally vertical stance. Curves are built from simple, rounded geometry and terminals are clean and unembellished, producing a crisp silhouette at both display and text sizes. Proportions are tight, with short extenders and a relatively economical, space-saving footprint; counters are small-to-moderate and apertures tend toward the closed side. Numerals follow the same straightforward construction, with clear, simple shapes and consistent stroke color across the set.
Well-suited to interfaces and product systems where space is limited, such as navigation, buttons, labels, and tables. It also performs effectively in posters and headlines that need a tall, efficient look, and in informational print materials like manuals, catalogs, and wayfinding where clarity and consistency matter.
The overall tone is matter-of-fact and contemporary, prioritizing clarity and efficiency over personality. Its compact rhythm reads as functional and organized, with a no-nonsense presence suited to information-forward design.
This font appears designed as a pragmatic, space-efficient sans for general-purpose communication. The goal seems to be a balanced mix of neutrality and legibility, delivering a consistent typographic color in both short labels and longer passages without decorative distraction.
The design maintains a steady texture in running text, with minimal gesture and consistent stroke endings that help keep lines looking even. The condensed proportions make it feel assertive in headings while remaining controlled and readable.