Sans Normal Kerul 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Alfabetica' by Eurotypo, 'Poynter Gothic' by Font Bureau, 'Dialog' and 'Praxis Next' by Linotype, and 'DynaGrotesk' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, confident, friendly, impact, momentum, clarity, display, promotion, oblique, rounded, geometric, smooth, open counters.
A heavy, right-slanted sans with smooth, rounded construction and broadly geometric curves. Strokes are thick and even with modest contrast, and terminals are clean and blunt, keeping the silhouette crisp. Letterforms show open apertures and generous counters, while the overall rhythm is compact and steady; the slant and weight create strong forward motion. Figures are sturdy and simple, matching the letters with consistent stroke heft and straightforward shapes.
Best suited for short, high-impact text such as headlines, posters, brand marks, packaging callouts, and sports or event graphics where speed and emphasis are desirable. It can also work for brief subheads or captions when a bold, kinetic voice is needed, but its weight and slant favor display over long-form reading.
The tone is energetic and assertive, with a sporty, contemporary feel. Its rounded geometry keeps the voice approachable rather than severe, while the pronounced slant adds urgency and momentum.
The design appears intended to deliver a modern, high-energy sans italic that reads quickly and commands attention. Its rounded, geometric forms aim for clarity and friendliness while the strong slant and dense strokes provide a confident, promotional presence.
Uppercase forms feel strong and stable, while lowercase shapes stay clear at display sizes, aided by open counters and simplified joins. The italic angle is consistent across the set, giving lines of text a cohesive, fast-moving texture.