Sans Normal Likan 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Ideal Sans' by Hoefler & Co., 'Adagio Sans' by Machalski, 'Mundo Sans' and 'Quire Sans' by Monotype, 'Dederon Sans' by Suitcase Type Foundry, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social ads, lively, sporty, friendly, informal, retro, expressiveness, approachability, motion, impact, casual tone, rounded, bouncy, slanted, soft, chunky.
This typeface uses a strongly slanted, heavy sans structure with rounded, swollen curves and compact apertures. Strokes feel brush-like in their modulation, with subtly tapered joins and a rhythmic, slightly uneven flow that gives the letterforms a buoyant texture. Counters are generally generous in rounded letters (o, e, p) while some terminals pinch or hook, creating a dynamic silhouette. Lowercase forms are robust and readable with a single-storey a and g, rounded dots, and a short, curved t that reinforces the informal cadence. Numerals and capitals maintain the same energetic tilt and softened geometry, producing a consistent, punchy color in text.
Best suited for short to medium-length settings where personality is desired: headlines, brand marks, packaging, promotional graphics, and social or editorial display callouts. It can work in brief text blocks when sizes are generous, but its animated slant and chunky forms are most effective as a visual accent rather than for dense reading.
The overall tone is upbeat and approachable, with a kinetic forward motion that reads as energetic and modern-retro. Its rounded heaviness suggests friendliness and confidence rather than precision, giving it a playful, consumer-facing personality that feels casual and expressive.
The design appears intended to deliver an energetic, friendly sans voice with an italicized, motion-forward feel. Its rounded construction and brush-like modulation aim to add warmth and informality while keeping letterforms bold and easily recognizable at display sizes.
The slant and variable-looking rhythm make it feel more like a display-oriented italic than a restrained text companion. Diagonal-heavy letters (k, v, w, x, y) emphasize the lively movement, while wide round shapes (O, Q) add a bold, inviting presence. In longer samples, the texture stays coherent but remains distinctly animated rather than neutral.