Sans Normal Vimum 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Kievit' and 'FF Nuvo' by FontFont, 'Accia Sans' by Mint Type, 'Mato Sans' by Picador, 'Alinea Sans' by Présence Typo, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: posters, branding, packaging, headlines, sportswear, friendly, playful, energetic, casual, sporty, approachability, motion, display impact, youthful tone, rounded, oblique, soft corners, compact caps, open counters.
A rounded, oblique sans with sturdy strokes and softened terminals. The letterforms lean consistently, with smooth curves and slightly flattened joins that keep the texture compact and even. Capitals are broad and stable while lowercase forms are more animated, with single-storey a and g and generous, open counters that help maintain clarity at larger sizes. Numerals follow the same rounded, forward-leaning construction, producing a cohesive rhythm across mixed text.
This font performs best in headlines, short statements, and branding where a warm, energetic voice is desired. It can work well on packaging, event promotion, sports and lifestyle graphics, and digital hero text, especially when set with ample size and breathing room.
The overall tone is upbeat and approachable, with a jaunty slant and soft geometry that feels informal rather than corporate. It reads as lively and personable, suited to messaging that aims to be welcoming, energetic, or lightly humorous.
The design appears intended to deliver a modern, friendly sans voice with a built-in sense of motion from the consistent slant. Its rounded construction and compact texture suggest a focus on impact and approachability in display settings rather than strict neutrality.
The spacing and sidebearings create a dense, punchy word shape, and the oblique angle contributes to a sense of motion. Round letters (like O and Q) appear smooth and confident, while diagonals (like K, V, W, X) keep a bold, dynamic presence that supports attention-grabbing display use.