Sans Superellipse Ubkim 3 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Alternate Gothic' by Bitstream, 'Alternate Gothic Pro Antique' and 'Alternate Gothic Pro EF' by Elsner+Flake, 'Knockout' by Hoefler & Co., 'Alternate Gothic' and 'Neue Helvetica' by Linotype, and 'Alternate Gothic Pro' by SoftMaker (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, labels, playful, handmade, friendly, quirky, retro, display impact, handmade feel, retro signage, compact economy, rounded, blunt, compressed, chunky, soft corners.
A compact, tightly set sans with rounded-rectangle construction and blunt terminals. Strokes are heavy and largely uniform, with subtly irregular edge contours that create a handmade, inked feel without breaking overall consistency. Curves read as squarish superellipses—most evident in O/C/G and the bowls of B/P/R—while verticals dominate the rhythm. Counters are relatively small and apertures stay modest, reinforcing a dense, sturdy silhouette suited to display sizes.
Best suited for short, high-impact text such as posters, headlines, packaging, labels, and logo wordmarks where its dense color and quirky texture can be appreciated. It can also work for punchy subheads or captions when generous tracking and line spacing help maintain clarity.
The tone is warm and informal, combining a retro sign-painting flavor with a lightly distressed, human touch. Its compressed stance and chunky shapes feel energetic and a bit mischievous rather than neutral or corporate.
The design appears intended to deliver a bold, compact display voice with rounded-rect geometry and a deliberately human, slightly rough finish—evoking hand-printed or stamped lettering while staying systematic enough for consistent setting.
Uppercase forms lean tall and condensed with simplified joins and minimal modulation. Lowercase keeps the same blocky logic, with single-storey forms and compact bowls; the dot on i/j appears round and distinct. Numerals match the overall stance with stout, simplified shapes designed for visual punch rather than delicate detail.