Sans Superellipse Ubkav 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bebas Neue' and 'Bebas Neue Semi Rounded' by Dharma Type (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, industrial, retro, assertive, poster-like, no-nonsense, space saving, high impact, signage clarity, brand stamping, condensed, blocky, squarish, rounded corners, vertical stress.
A compact, condensed sans with heavy strokes and rounded-rectangle (superellipse) construction. Counters are tight and mostly rectangular, with softened corners that keep the shapes from feeling sharp. Vertical stems dominate, terminals are generally flat, and curves are simplified into squarish bowls, creating a punchy, uniform rhythm. The overall texture is dense and dark, with small apertures and minimal internal whitespace, especially noticeable in letters like a, e, s, and g.
Best suited for short, high-impact text such as posters, headlines, storefront or wayfinding signage, packaging callouts, and bold brand marks. It can also work for labels and UI badges where space is limited and a strong typographic color is desirable, but the dense counters suggest avoiding long passages at small sizes.
The tone is bold and utilitarian with a retro industrial flavor. Its compact width and squared, softened forms feel emphatic and pragmatic, suggesting signage, labeling, and headline-driven communication rather than delicate editorial work.
Likely designed to deliver maximum impact in a compact measure, combining a condensed footprint with superelliptical, rounded-rectangle forms. The intent appears to be a sturdy, highly legible display voice that stays consistent across letters and numbers while projecting a modern-industrial, slightly vintage personality.
Capital forms read like compressed display caps with sturdy joins and restrained modulation, while the lowercase maintains a similarly boxy skeleton for consistency. Numerals match the heavy, compact color and are built from the same rounded-rect geometry, keeping mixed text visually cohesive at larger sizes.