Print Rury 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, social media, headlines, signage, friendly, casual, playful, handmade, lively, handwritten feel, friendly branding, casual emphasis, display impact, rounded, brushy, soft terminals, bouncy baseline, chunky strokes.
A slanted, brush-pen style design with thick, rounded strokes and soft, tapered joins that suggest quick, confident writing. Letterforms are compact and slightly irregular, with gentle wobble in curves and a lively, non-uniform rhythm across the alphabet and figures. Counters stay open and readable despite the heavy strokes, and terminals often end in blunted, pill-like shapes rather than sharp serifs.
Best suited to short to medium-length text where personality matters—posters, product packaging, café or boutique signage, social graphics, and promotional headlines. It can also work for emphasis in UI or editorial contexts when used sparingly as a display accent.
The overall tone is warm and informal, with an upbeat, personable energy that reads as approachable rather than refined. Its bouncy movement and handwritten consistency give it a conversational feel that suits friendly messaging and lighthearted branding.
The design appears intended to emulate a bold, everyday handwritten look with brush-like stroke behavior, delivering strong impact while maintaining a friendly, approachable voice. Its consistent slant and rounded finishing aim for quick readability with a casual, human touch.
Capitals are simple and punchy, while lowercase forms keep a handwritten bounce and occasional simplified construction that prioritizes speed and charm over strict geometric regularity. Numerals match the same rounded, drawn-with-a-marker personality, keeping a cohesive color in mixed text.