Sans Normal Ohras 18 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Loft Display' by Designova, 'Hanley Pro' by District 62 Studio, 'Dress Code' by Larin Type Co, and 'Mazzard' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, clean, straightforward, impact, clarity, modernity, versatility, legibility, geometric, rounded, high contrast, crisp, compact.
A heavy, geometric sans with largely uniform stroke weight and rounded curve transitions. Counters are open and clear, with near-circular bowls in letters like O and C, and a clean, engineered feel in straight-sided forms such as E, F, and H. Terminals are mostly flat and blunt, with subtle rounding where strokes meet, and proportions lean broad with steady spacing and an even rhythm across capitals and lowercase.
Best suited to display applications where strong presence and quick readability matter, such as headlines, posters, branding marks, packaging callouts, and signage. It also works well for short UI labels or navigation where a solid, compact texture helps content stand out.
The tone is direct and assertive while staying approachable thanks to its smooth curves and generous counters. It reads as contemporary and utilitarian, with a friendly, non-fussy character that suits bold messaging without feeling aggressive.
The design appears aimed at delivering a robust, contemporary sans for attention-grabbing typography, prioritizing clarity, consistency, and a smooth geometric construction. Its restrained detailing suggests an intention to be versatile across modern marketing and informational contexts while maintaining a strong visual footprint.
The lowercase shows simple, single-storey shapes (notably a and g), reinforcing a geometric, modern voice. Numerals are sturdy and highly legible at display sizes, with consistent heft and clean joins that keep the texture uniform in lines of text.