Slab Contrasted Leno 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, robust, industrial, retro, confident, utilitarian, impact, stability, legibility, heritage feel, display strength, slab serif, bracketless, blocky, heavy serifs, compact counters.
A sturdy slab-serif design with heavy, mostly unbracketed rectangular serifs and clearly defined horizontal terminals. Strokes are thick and even-feeling overall, with enough contrast to sharpen joins and openings, while maintaining a dense, weighty texture. Proportions skew broad with ample width in rounds like O and C, and the uppercase has a strong, poster-ready stance. The lowercase is similarly solid, with large, squared-off feet and short, firm terminals that keep word shapes compact and emphatic.
Best suited to headlines, posters, and signage where the heavy slabs can carry at a distance and hold up against busy backgrounds. It can also work well for branding and packaging that wants a sturdy, heritage-tinged presence. In longer text, it will read as dense and forceful, making it more appropriate for short bursts such as pull quotes or section headers.
The tone is assertive and workmanlike, evoking classic print and signage where clarity and impact matter more than delicacy. Its chunky slabs and blunt endings lend a practical, slightly nostalgic voice reminiscent of industrial, editorial, and Western-leaning display traditions.
The design appears intended to deliver a strong slab-serif voice with high visual stability and clear, rectangular finishing, prioritizing impact and straightforward legibility. Its broad proportions and heavy serifs suggest a focus on display-oriented communication with a classic, utilitarian character.
The rhythm is driven by strong horizontals (notably in E, F, T) and prominent slab feet on stems (seen across i, l, n, m), which creates a dark, stable line in text. Numerals appear built to match the same blocky, high-impact construction, suitable for attention-grabbing figures at larger sizes.