Sans Normal Amkaw 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, branding, modern, neutral, clean, friendly, confident, utility, legibility, versatility, modernization, clarity, geometric, monoline, open counters, balanced, rounded.
A clean, monoline sans with rounded curves and broadly geometric construction. Strokes remain even and steady, with smooth circular bowls and open apertures that keep interior spaces clear. Capitals are wide and stable with simple, vertical terminals, while the lowercase keeps a straightforward rhythm and balanced proportions; the two-storey “g” and the compact, legible “e” reinforce a utilitarian text voice. Numerals are clear and contemporary, with simple forms and consistent weight that aligns well with the letters.
Well-suited for interface and product typography where clear letterforms and steady rhythm are important. It also works for signage and wayfinding thanks to open counters and simple shapes, and it can handle editorial subheads and brand systems that need a modern, unobtrusive sans.
The overall tone is modern and neutral, projecting clarity and reliability rather than strong personality. Its rounded geometry adds a mildly friendly, approachable feel while staying professional and controlled.
Likely intended as a general-purpose sans that prioritizes clarity, consistency, and contemporary neutrality. The geometric rounding and open interiors suggest a focus on versatile everyday typography that performs reliably across both short labels and longer text.
The design emphasizes consistency across curves and straights, producing an even texture in paragraphs and strong silhouette at display sizes. Letterforms appear optimized for quick recognition with generous counters and uncomplicated joins, supporting clean word shapes without calling attention to individual glyph quirks.