Slab Square Pegy 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Goodall' and 'Goodall Variable' by Colophon Foundry (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, signage, classic, scholarly, authoritative, sturdy, readability, authority, tradition, durability, clarity, bracketed slabs, robust serifs, crisp, ink-trap free, high legibility.
This typeface is a robust slab-serif with pronounced, blocky serifs and generally uniform stroke weight. Serifs read as mostly squared and substantial, with slight softening/bracketing at some joins, giving the forms a confident, grounded silhouette rather than a sharp industrial feel. Uppercase proportions are steady and traditional, with wide bowls and clear counters; the lowercase shows straightforward construction with a two-storey “a” and “g” and compact, sturdy joins. Figures are clear and fairly open, matching the text color and rhythm of the letters, and the overall spacing produces an even, readable texture in paragraphs.
It suits editorial typography where a strong, traditional voice is useful—magazine features, book typography, and section headings. The sturdy slab serifs and clear forms also work well for branding systems that need a dependable, heritage-leaning tone, and for signage or informational settings where clear character shapes matter.
The tone is dependable and institutional: it feels familiar, serious, and built for clarity. Its heavy, stable serifs add a sense of authority and permanence, while the low-contrast drawing keeps it pragmatic and unshowy.
The font appears designed to deliver a classic slab-serif presence with high clarity and a strong, grounded rhythm. Its restrained contrast and substantial serifs suggest an intention to balance traditional credibility with practical readability across headings and extended text.
The design maintains a consistent, firm baseline presence and produces a dark, confident text color at display sizes. Letterforms favor clear differentiation and straightforward detailing, supporting quick recognition across mixed-case settings.