Sans Normal Pulis 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akceler' by Adtypo, 'FF Clan' and 'FF Zwo' by FontFont, 'Fact' by ParaType, and 'Frygia' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, display type, friendly, playful, chunky, retro, punchy, high impact, friendly display, brand presence, playful tone, soft geometry, rounded, soft corners, compact, bulky.
A heavy, rounded sans with broad strokes, soft corners, and generally monoline construction. Curves are generously inflated and counters are small-to-medium, giving letters a dense, compact color in text. The shapes favor simple geometry and sturdy terminals; joins are smooth and the overall rhythm is even, with slightly individualized widths across characters that keeps the texture lively. Numerals match the letters in weight and softness, staying bold and blocky with rounded edges.
Best suited to bold headlines, short statements, and branding applications where a strong, friendly voice is needed—such as posters, packaging, badges, signage, and logo wordmarks. It also works well for playful UI labels or titles where a compact, high-impact sans is desirable.
The overall tone is approachable and upbeat, with a toy-like, poster-friendly presence. Its soft rounding and thick silhouettes feel contemporary yet subtly nostalgic, leaning toward fun, casual branding rather than formal or technical communication.
Designed to deliver maximum impact with softened geometry: a thick, rounded sans meant to feel welcoming and contemporary while remaining highly visible. The letterforms prioritize sturdy silhouettes and smooth curves for confident display typography.
In continuous text the font produces a dark, emphatic typographic color; small counters and tight internal spaces can make long passages feel heavy, while headlines read confidently and clearly. The rounded terminals help maintain a friendly feel even at very large sizes.