Sans Normal Pukam 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric, 'Nusara' by Locomotype, 'Janone' by Outras Fontes, 'Fact' by ParaType, 'Agent Sans' by Positype, 'Dalle' by Stawix, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, playful, sporty, friendly, punchy, retro, display impact, friendly tone, dynamic motion, brand presence, rounded, soft, bouncy, compact, heavyweight.
A very heavy, rounded sans with a consistent rightward slant and soft, generously curved corners. Strokes are thick and uniform with low contrast, producing dense, compact counters and strong color on the page. The forms lean toward circular/elliptical construction, with a generally wide, stable feel in uppercase and a more lively, uneven rhythm in lowercase; the lowercase includes a single-storey a and g, a deep-shouldered r, and a long, curved j descender. Numerals are similarly weighty and rounded, with bold, simplified shapes and tight internal space.
Best suited to large-scale applications where bold presence and quick readability matter, such as headlines, posters, storefront signage, packaging, and promotional graphics. It can also work for logos and wordmarks that want a rounded, energetic personality, especially when set with generous tracking and ample line spacing.
The overall tone is energetic and approachable, combining a sporty, headline-ready punch with a friendly, cartoon-adjacent warmth. Its rounded geometry and heavy mass read as confident and upbeat, while the slant adds motion and a casual, informal voice.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—an italicized heavy sans that feels dynamic, modern-retro, and easy to read at display sizes. Its simplified, low-contrast construction prioritizes solid shapes and consistent texture for confident, attention-grabbing typography.
Spacing appears on the tight side for such heavy strokes, which amplifies impact but can reduce clarity at smaller sizes. The italic angle and rounded terminals create a smooth, continuous rhythm that favors short bursts of text over extended reading.