Sans Normal Kerad 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Telder HT Pro' by Huerta Tipográfica, 'Brignell Square' by IB TYPE Inc., and 'Acto' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, modern, sporty, assertive, friendly, convey motion, maximize impact, modernize tone, improve punchiness, stay approachable, slanted, rounded, compact, clean, dynamic.
This typeface is a slanted sans with heavy, even stroke weight and rounded, smoothly modeled curves. Letterforms lean consistently forward, with compact internal counters and tightly controlled apertures that keep shapes punchy at display sizes. The geometry favors soft, circular bowls (notably in C/O/Q and the lowercase rounds) paired with squared-off terminals and firm horizontals, creating a crisp, contemporary rhythm. Uppercase forms feel broad and stable, while the lowercase maintains a straightforward, workmanlike structure with a single-storey a and g and a compact, rounded e.
This font is best suited for headlines, short statements, and brand marks where a strong, energetic presence is desirable. It can work well on packaging and promotional materials that need high impact and quick readability, especially at medium-to-large sizes. In longer text, it will create a dense, active texture, making it more appropriate for brief callouts than extended reading.
The overall tone is brisk and confident, with a forward-leaning stance that suggests motion and momentum. Its rounded construction keeps it approachable rather than severe, balancing impact with a friendly, contemporary feel. The look reads as sporty and promotional, well-suited to messaging that wants to feel active and modern.
The design appears intended to deliver a contemporary, motion-forward sans that stays clean and legible while projecting strength. Its rounded geometry and consistent slant aim to communicate modernity and speed without becoming harsh, making it suitable for identity and display contexts.
Figures are simple and sturdy with minimal ornamentation, matching the letters’ rounded, low-detail construction. The slant and dense shapes create a strong texture in paragraphs, where the compact counters and consistent weight produce a dark, energetic typographic color. Diagonal strokes (like in V/W/X/Y) are bold and emphatic, reinforcing the font’s dynamic character.