Sans Normal Arriw 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, infographics, clean, modern, neutral, friendly, functional, clarity, neutrality, modernity, versatility, system design, geometric, monoline, rounded, open, crisp.
This is a clean, geometric sans with monoline strokes and smoothly rounded bowls. Proportions read slightly expansive, with generous counters and open apertures that keep forms clear at text sizes. Curves are drawn from near-circular geometry (notably in C, O, Q, and the lowercase rounds), while straight stems and crossbars stay crisp and even, producing a steady, contemporary rhythm. Terminals are mostly straight-cut and consistent, and the numeral set follows the same simple, rounded construction for a cohesive texture in mixed copy.
It suits UI labels, product copy, dashboards, and other on-screen typography where clear shapes and steady spacing matter. The wide, open construction also works well for signage, wayfinding, and brand systems that need a contemporary, geometric sans for headings and short blocks of text.
The overall tone is neutral and modern, with a friendly clarity that feels at home in contemporary interfaces and clean editorial layouts. Its geometric calm and even color make it feel dependable and unobtrusive rather than expressive or decorative.
The design appears intended to provide a straightforward, contemporary sans built from simple geometric primitives, prioritizing clarity, consistency, and an even typographic color in both display and text settings.
Distinctive details include a simple, circular dot on i/j, a compact, readable lowercase e with a flat bar, and a Q with a clear tail that remains legible without becoming a flourish. The lowercase a is single-storey, reinforcing the geometric, approachable voice. Round letters maintain consistent curvature, giving paragraphs an even, smooth typographic color.