Sans Normal Arruj 1 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Power' by Power Type (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, neutral, corporate, everyday usability, clarity, versatility, neutral branding, screen readability, open apertures, rounded terminals, geometric, humanist touch, high legibility.
A clean sans with broad proportions and an even, steady rhythm. Strokes are largely monolinear with gentle optical modulation, and corners are slightly softened, giving curves a smooth, continuous feel. Round letters are close to circular, while straight-sided forms keep crisp verticals and horizontals; counters are generous and apertures stay open. Lowercase shows simple, contemporary constructions with single-storey forms (notably the a and g) and short, functional terminals, producing clear word shapes in text.
Well suited to interface and product typography, where open counters and straightforward forms support quick scanning. The wide set and smooth geometry also work well for branding, headings, and presentation graphics, and can scale to signage where clarity at distance is important.
The overall tone is modern and approachable, balancing a neutral, workhorse clarity with a mild softness from its rounded geometry. It reads as confident and straightforward rather than stylized, making it feel familiar and dependable in everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency across letters and numerals. Its softened geometry and open shapes suggest a goal of maintaining a friendly, accessible voice without sacrificing a professional, contemporary look.
Capitals are wide and stable, with clean joins in diagonals and a notably round O/Q family. Numerals follow the same open, contemporary logic, with clear differentiation and smooth curves that match the letterforms.