Sans Normal Kemub 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, urgent, modern, confident, energetic, impact, speed, emphasis, modern branding, display clarity, slanted, rounded, geometric, compact, clean.
A heavy, slanted sans with rounded, geometric construction and smooth, low-contrast curves. The strokes are full and even, with softened terminals and tight inner counters that emphasize a compact, high-impact silhouette. Curved letters like C, G, O, and S read as broadly elliptical, while diagonals (A, V, W, X, Y) are sharp and stable, giving the design a brisk forward rhythm. The lowercase is simple and utilitarian, pairing single-storey forms with clean joins and minimal detail for consistent texture in text.
This font is well suited to headlines and short bursts of copy where impact and pace matter—posters, promotional banners, and sports or active-lifestyle branding. It can also work for packaging and display settings where a dense, energetic typographic voice is desirable.
The overall tone is fast, assertive, and contemporary, with a forward-leaning posture that suggests motion and competitiveness. Its rounded geometry keeps it approachable while the weight and slant add urgency and emphasis, making it feel suited to attention-grabbing messaging.
The design appears intended as a high-impact slanted sans that combines geometric roundness with compact proportions for strong readability at display sizes and a clear sense of motion.
Numerals are similarly compact and sturdy, with clear, rounded shapes and minimal ornamentation. In the sample text, word shapes stay dense and cohesive, producing a strong headline color and a sense of momentum across lines.