Serif Other Etda 9 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, packaging, posters, stylish, dramatic, modern classic, luxury, distinctiveness, display impact, editorial tone, brand voice, flared serifs, ink-trap cuts, wedge terminals, sculpted, high-contrast look.
A sculpted serif with flared, wedge-like terminals and distinctive internal cut-ins that create small notches and pointed joins across many strokes. Letterforms feel bold and compact in their counters, with strong vertical stress and crisp, knife-edged serifs rather than bracketed transitions. The overall rhythm is stately and display-oriented: curves are smoothly drawn but frequently interrupted by sharp incisions, giving bowls and diagonals a faceted, chiseled character. Numerals and capitals share the same carved detailing, keeping the set visually consistent in headlines and mixed-case settings.
Best suited to headlines, deck copy, and short editorial passages where its sculpted details can be appreciated. It also fits branding, packaging, and poster work that benefits from a refined serif with a distinctive, decorative construction.
The font projects an editorial, fashion-forward tone—confident and refined, with a dramatic edge. Its carved details and sharp terminals suggest luxury packaging and magazine typography, balancing classic serif cues with a contemporary, graphic attitude.
The design appears intended to reinterpret a traditional serif through carved, ink-trap-like incisions and flared terminals, creating a recognizable signature for display typography. It aims for high impact and sophistication rather than neutral, continuous text color.
The repeated cut-in motifs (notches at joins and within bowls) are a key signature and become more apparent as size increases, lending texture and sparkle to dense text. The design reads best when given enough size and spacing to let the sharp interior shapes stay distinct.