Sans Normal Olbej 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, friendly, playful, casual, approachable, retro, display impact, friendly branding, approachability, informal tone, rounded, soft, chunky, bubbly, warm.
A heavy, rounded sans with soft corners and broadly circular bowls. Strokes are consistently thick with minimal modulation, creating an even, solid texture. Proportions skew wide, with generous counters and open apertures that keep letters like C, S, and e from feeling cramped at display sizes. Terminals are mostly blunt and rounded, and many forms show subtle, organic curvature rather than strict geometric rigidity, giving the alphabet a slightly bouncy rhythm in running text.
This font is well suited to bold branding, packaging, and poster headlines where a warm, approachable voice is needed. It also works for short UI or social graphics callouts, labels, and signage where round, sturdy shapes help maintain clarity at larger sizes.
The overall tone is upbeat and friendly, with a casual, slightly whimsical presence. Its rounded shapes and stout weight read as welcoming and informal, leaning toward a retro-pop sensibility rather than a stark, technical voice.
The design appears aimed at delivering high-impact display typography with a friendly character: wide proportions, rounded construction, and a steady stroke weight that produces a confident, readable silhouette. The slightly lively shaping suggests an emphasis on personality over neutrality while keeping forms simple and familiar.
The lowercase shows single-storey a and g, reinforcing an informal, modern sign/branding feel. The numerals are similarly stout and rounded, matching the letterforms and maintaining strong visual consistency in mixed alphanumeric settings.