Sans Other Esgi 7 is a very bold, wide, very high contrast, upright, tall x-height font.
Keywords: posters, logotypes, headlines, game ui, packaging, industrial, techno, arcade, militant, futuristic, impact, interface, branding, signage, sci-fi, angular, stencil-like, geometric, blocky, chamfered.
A heavy, block-constructed sans built from straight strokes and sharp corners, with frequent chamfered cuts at joins and terminals. Counters are tight and often rectangular, and several letters use slit-like apertures that read as notches rather than curves. Round forms (like O and C) are squared-off and engineered, while diagonals appear selectively (notably in K, X, and Z) and are kept thick and rigid. The lowercase echoes the uppercase structure with compact bowls and squared shoulders, and the numerals follow the same modular, cut-corner geometry for a cohesive, emblem-like texture.
This font is best suited to display applications where its angular construction and cut details can be appreciated—such as posters, branding marks, esports or game interface elements, product packaging, and signage that needs a bold, engineered look. It can also work for short subheads or labels when given generous size and tracking.
The overall tone is assertive and mechanical, evoking industrial labeling, sci‑fi interfaces, and retro arcade or game UI aesthetics. Its crisp, faceted silhouettes feel tactical and utilitarian, with a strong, authoritative presence that prioritizes impact over softness.
The letterforms appear designed to deliver maximum visual punch with a modular, machine-cut aesthetic—emphasizing squared geometry, clipped corners, and compact counters to create a distinctive, emblematic voice for modern, tech-forward display typography.
The design leans on intentional internal cutouts and clipped terminals that can suggest a stencil influence, producing a distinctive rhythm in text. The dense interior spaces and hard angles create a strong pattern at display sizes, while smaller sizes may rely on sufficient spacing to keep the notches and counters from visually filling in.