Sans Superellipse Upti 1 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Square 721' by Bitstream; 'Arian', 'Eurostile LT', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, packaging, techy, sporty, retro, confident, friendly, impact, brand presence, modernity, approachability, clarity, rounded, blocky, compact, geometric, soft corners.
A heavy, rounded geometric sans with superellipse-style curves and squared-off counters. Strokes maintain an even, low-contrast weight, and terminals are clean with softened corners, giving forms a molded, block-like silhouette. The lowercase is sturdy and compact with a single-storey “a,” short ascenders, and a wide, stable stance; round letters like o/e show rectangular bowls and generous interior cut-ins for clarity. Numerals follow the same squared-round logic, with chunky, legible shapes and consistent weight across the set.
Best suited for headlines, branding, and short statements where mass and presence are desirable. It works well for logos, sports or tech identity systems, packaging, and poster typography, and can remain readable in brief UI labels when given enough spacing.
The tone is assertive and high-impact while staying approachable due to the rounded geometry. It feels contemporary and tech-oriented, with a sporty, display-forward energy that can also read slightly retro in its softened, capsule-like forms.
The letterforms appear designed to maximize impact and legibility through bold, rounded-rectilinear geometry, balancing a strong footprint with friendly, softened edges. The overall system aims for a modern, engineered look that stays versatile for display-driven brand applications.
The design emphasizes broad silhouettes and simplified constructions, creating strong word shapes at large sizes. The counters are intentionally boxy and the joins are smooth, producing a cohesive, industrial-polished rhythm across caps, lowercase, and figures.