Sans Superellipse Wufu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, sports branding, techno, industrial, arcade, futuristic, athletic, impact, tech flavor, signage, retro digital, bold branding, squared, rounded, blocky, stencil-like, modular.
A heavy, modular sans built from squared-off forms with generously rounded corners and mostly uniform strokes. Curves resolve into rounded-rectangle bowls and counters, giving letters a geometric, superelliptical feel rather than circular construction. Terminals are blunt and horizontal, with frequent right angles and notched joins that create a slightly cut-out, quasi-stencil impression in places. The lowercase follows the same architecture as the caps, staying compact and boxy with single-storey forms and simplified apertures, while figures are similarly rectilinear with squared counters.
Best suited to short, high-impact settings such as headlines, posters, team marks, product branding, and bold packaging statements. It also fits UI-style labeling, game/arcade graphics, and titles where a strong, geometric voice is desired over extended reading comfort.
The overall tone is assertive and mechanical, evoking arcade interfaces, sci‑fi labeling, and industrial signage. Its chunky, squared rhythm reads as engineered and utilitarian, with a playful retro-tech edge.
The font appears designed to deliver maximum visual punch with a compact, engineered geometry—combining rounded-rectangle construction with blunt terminals to suggest toughness, modernity, and a retro-digital sensibility.
The design favors tight apertures and internal counters that can visually fill in at small sizes, so it performs best when given room or used at display scale. Distinctive notches and squared curves add character but also make the texture feel dense and highly graphic in longer text.