Sans Superellipse Jidot 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Francker' and 'Francker Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, signage, industrial, sporty, retro, confident, mechanical, impact, visibility, geometric branding, retro-tech, rounded, squared, compact, sturdy, blocky.
A heavy, block-driven sans with rounded-rectangle construction and softened corners throughout. Curves are drawn as superelliptic arcs rather than true circles, giving counters and bowls a squared-off, engineered feel. Strokes are monolinear in spirit with small, controlled joins; terminals are blunt and clean, and the overall rhythm is wide and steady with generous horizontal footprint. Numerals and capitals read as solid slabs with large interior counters, while lowercase forms stay sturdy and simple, favoring geometric clarity over calligraphic nuance.
Best suited to display settings where impact and high visibility are priorities: headlines, branding and logo work, posters, packaging, and bold signage. It also works well for short UI labels or section headers when a strong, rounded-industrial voice is desired, but its mass and width can dominate in long text blocks.
The tone is bold and utilitarian, projecting an industrial, no-nonsense confidence. Its rounded squareness adds a friendly, retro-tech flavor—suggesting sports branding, arcade-era graphics, and modern product typography that wants to feel tough but approachable.
The likely intention is to deliver a robust geometric sans built from rounded rectangles—prioritizing instant legibility, strong silhouette, and a distinctive squared-round character for modern branding and high-impact typography.
The design leans into squarish bowls (notably in O/0-like forms) and broad shoulders, creating a consistent “machined” silhouette. Diagonals and angled strokes feel cut and decisive, helping letters like A, K, V, W, X, and Y hold up at display sizes with strong, graphic presence.