Sans Normal Tomiy 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bologna' by David Turner (names referenced only for comparison).
Keywords: headlines, posters, branding, magazine titles, packaging, assertive, editorial, modern, dramatic, confident, display impact, strong voice, editorial emphasis, modern statement, sturdy, geometric, crisp, compact, angular.
This typeface presents heavy, sculpted letterforms with pronounced thick–thin modulation and crisp, flat terminals. Curves are broad and smooth, while joins and diagonals stay clean and controlled, producing a taut rhythm across words. Counters are relatively small for the weight, and the overall color on the page is dense and even, with capitals reading especially solid and architectural. Numerals follow the same bold, high-impact construction, with clear silhouettes and strong vertical emphasis.
It is well-suited to headlines, cover lines, and bold typographic statements where contrast and weight can carry the design. It can also work for branding marks, packaging titles, and short editorial callouts that benefit from a strong, sculptural presence.
The font conveys a confident, high-impact tone with an editorial, poster-like presence. Its dramatic contrast and compact counters give it a punchy, authoritative voice that feels contemporary and deliberate rather than casual.
The design appears intended to deliver maximum impact in display settings through pronounced stroke contrast, sturdy proportions, and clean, modern construction. It prioritizes silhouette strength and a dramatic typographic voice for attention-led layouts.
The strong modulation creates striking shapes at large sizes, where the thick strokes and sharp transitions become part of the visual character. In longer lines, the dense texture and tight internal spaces can make it feel forceful and attention-grabbing, favoring display use over subtlety.