Sans Normal Olluv 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Magnetik' by Hanken Design Co. and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, modern branding, readability, impact, geometric, rounded, robust, crisp, open.
A sturdy, geometric sans with round bowls, smooth curves, and consistent, low-contrast strokes. Forms are built from clean circular and vertical/horizontal structures, with squared terminals and minimal modulation. Counters are generally open and generous, and curves connect with firm joins that keep shapes crisp at display sizes. Uppercase proportions feel balanced and straightforward, while the lowercase keeps a simple, contemporary construction with clear dots and compact, utilitarian details.
This font works especially well for headlines, logos, and short-to-medium blocks of text where a clean, contemporary sans is needed. Its bold, rounded geometry makes it effective for signage, packaging, and marketing materials that benefit from high visual impact and clear letterforms.
The overall tone is modern and approachable, projecting clarity and confidence without feeling technical or austere. Its rounded geometry and even color give it a friendly, neutral voice suited to contemporary branding and interface environments.
The design appears intended to provide a versatile, modern sans with geometric simplicity and strong readability, optimized for clear shapes and an even rhythm in both display settings and practical text usage.
The numerals follow the same geometric logic as the letters, with strong, stable silhouettes and consistent weight. Spacing appears even and controlled, producing a solid typographic color in paragraphs and a punchy presence in headlines.