Sans Normal Ollov 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Branden' by Craft Supply Co, 'Hanley Pro' by District 62 Studio, and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, modern, confident, approachable, clean, warmth, clarity, impact, approachability, versatility, rounded, soft terminals, geometric, compact, high legibility.
A heavy, rounded sans with smooth curves, low-contrast strokes, and softly blunted terminals. The forms lean geometric, with broad, circular bowls (notably in O/Q/0 and 8) and compact apertures that keep counters relatively tight at larger sizes. Capitals are sturdy and evenly proportioned; lowercase stays simple and highly consistent, with single-storey a and g and a clean, vertical stress. Numerals are clear and sturdy, with rounded contours and straightforward construction.
This typeface performs best in display contexts where a strong, friendly voice is needed—such as headlines, brand marks, packaging, posters, and retail or wayfinding signage. Its simple shapes and clear numerals also suit badges, labels, and UI callouts where quick recognition matters.
The overall tone is friendly and contemporary, pairing a welcoming softness with a confident, headline-ready presence. Its rounded construction feels approachable and informal without becoming playful or quirky, making it well suited to upbeat, modern branding.
The design appears intended as a modern rounded sans that balances geometric clarity with softened terminals for warmth. It prioritizes bold, high-impact readability while keeping letterforms uncomplicated and consistent for versatile everyday use.
Diagonal letters (K, V, W, X, Y) maintain the same rounded finishing as the vertical and curved strokes, producing a cohesive texture in words. The font’s dense color and compact counters create strong impact in short lines and display settings.