Sans Normal Apkuh 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type; 'Giga Sans' by Locomotype; 'Kinetika' by Monotype; 'Mazzard' by Pepper Type; and 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: ui text, editorial, web content, signage, branding, neutral, modern, clean, friendly, calm, clarity, versatility, modernity, legibility, neutrality, geometric, rounded, open, even, crisp.
A clean geometric sans with smoothly rounded curves and straight, unmodulated strokes. Proportions feel generous and horizontally spacious, with open apertures and circular bowls that keep counters clear. Terminals are mostly flat and crisp, and the overall rhythm is even and steady, giving the alphabet a consistent, engineered feel across capitals, lowercase, and numerals.
It suits interface copy, product pages, dashboards, and general web typography where steady legibility is needed. The wide, open construction also performs well for signage and wayfinding at distance, while its neutral geometry makes it a reliable choice for contemporary branding and editorial layouts.
The tone is modern and neutral with a mild friendliness coming from the rounded forms and open spacing. It reads as calm, direct, and contemporary rather than expressive or decorative, making it easy to pair with many visual styles.
The font appears designed to provide a straightforward, modern sans voice built from clear geometric forms. Its consistent stroke behavior and open counters suggest an intention toward versatile readability across display and text contexts without drawing attention away from the content.
The design emphasizes clarity through large counters and simplified forms, helping text stay legible in longer passages. Numerals follow the same rounded, geometric logic, matching the letters well for UI and informational settings.