Sans Normal Tihi 1 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, dramatic, modernist, refined, editorial display, luxury branding, high impact, modern elegance, headline clarity, high-contrast, stately, crisp, calligraphic, sharp.
A very high-contrast display face with broad proportions and an upright stance. Strokes alternate between hairline-thin connectors and weighty verticals, producing a crisp, sculpted rhythm. Curves are smooth and rounded, while terminals often resolve into sharp, wedge-like points and tapered cuts, giving counters a chiseled feel. Overall spacing reads open and generous, and the set balances classical high-contrast logic with clean, contemporary geometry.
Best suited to headlines, magazine typography, and brand marks where large sizes preserve the delicate hairlines and show off the contrast. It also works well for posters, luxury packaging, and splashy pull quotes, especially in contexts that benefit from a refined, high-fashion voice. For longer passages, it will typically perform better as a display text face than as small-size body copy.
The font conveys a polished, editorial tone with a dramatic sense of elegance. Its razor-thin strokes and bold stems create a luxe, fashion-forward impression that feels composed and intentional rather than playful. The overall mood is confident and premium, suited to high-impact typography where contrast and silhouette do the work.
The design appears intended to deliver a modern, high-contrast display look that feels luxurious and editorial, pairing bold structural strokes with extremely fine detailing. Its wide proportions and sharp terminals suggest a focus on distinctive silhouette and upscale presence in titles and branding.
In text settings, the hairlines become a defining feature, creating a glittering texture that rewards larger sizes and careful spacing. The wide construction and strong vertical emphasis help keep word shapes stable, while the sharp terminals and tapered joins add visual sophistication and a slightly theatrical edge.