Sans Normal Tiho 5 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, fashion, luxury, dramatic, modern, premium display, editorial impact, brand signature, modern elegance, high contrast, flared terminals, sharp joins, calligraphic, display.
A crisp, high-contrast face with broad proportions and a distinctly sculpted stroke rhythm. Vertical stems read sturdy and dark while horizontals and linking strokes thin out to hairlines, creating a sharp, editorial texture. Terminals often flare into wedge-like finishes, and curves are drawn with taut, elliptical tension rather than soft roundness. The overall construction is upright and controlled, with slightly condensed internal counters that heighten the contrast and give letters a polished, cut-metal look in text.
Best suited to display settings such as headlines, magazine layouts, pull quotes, and brand marks where the contrast and wide stance can be appreciated. It can also work for short subheads and premium packaging, especially when printed at sizes that preserve the hairline details.
The tone is poised and dramatic, with a refined, fashion-forward feel. Its sharp contrast and flared endings evoke premium branding and magazine typography, balancing elegance with a slightly theatrical edge.
The design appears intended to deliver a contemporary, upscale display voice by pairing strong vertical structure with razor-thin cross-strokes and subtly flared terminals. It emphasizes impact and refinement over neutrality, aiming for a memorable, high-end typographic signature.
In longer passages the thin strokes can visually recede while the verticals dominate, producing a striped rhythm that is striking at larger sizes. Numerals and capitals share the same chiseled, flared finishing, keeping the set consistent and assertive.