Sans Normal Ablom 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Conamore' by Grida, 'Mute' by Indian Type Foundry, 'Camphor' and 'Morandi' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Infoma' by Stawix, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, captions, presentations, data display, modern, clean, efficient, techy, forward-leaning, italic emphasis, clarity, neutrality, contemporary ui, humanist, oblique, open apertures, rounded joins, soft terminals.
This is an oblique sans with smooth, rounded curves and largely uniform stroke thickness. Proportions are straightforward and contemporary, with a moderate x-height and generous interior counters that keep forms open. Terminals are clean and mostly straight-cut, while curves (notably in C, G, S, and the bowls) feel subtly softened rather than geometric-sharp. Figures are clear and simple, with an oval 0 and a compact, slanted 1; overall spacing reads even and workmanlike.
It’s well-suited to UI labels, navigation, and product copy where an italic voice is needed without sacrificing clarity. The open counters and steady rhythm also make it a good fit for captions, subheads, callouts, and light editorial emphasis, as well as dashboards and tables where slanted numerals must remain legible.
The overall tone is modern and pragmatic, with a forward-leaning energy typical of italic sans styles. It feels neutral and utilitarian rather than expressive, lending a quietly technical, contemporary character that suits interface and informational typography.
The design appears intended as a dependable italic companion for contemporary sans typography—prioritizing legibility, consistent rhythm, and neutral styling while adding motion and emphasis through a clean oblique slant.
The italic angle is consistent across capitals, lowercase, and numerals, producing a cohesive rhythm in text. Round letters stay stable and open at small sizes, while diagonals (K, V, W, X, Y) add crispness and momentum without looking aggressive.