Sans Normal Konir 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Fabrikat Normal' by HVD Fonts, 'Applied Sans' by Monotype, 'Aago' and 'Air Superfamily' by Positype, 'Core Sans E' by S-Core, and 'Lintel' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, dynamic, sporty, confident, contemporary, assertive, emphasis, impact, motion, modernity, clarity, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with smooth, rounded curves and uniform stroke weight. The letterforms lean forward with a steady, consistent angle, and the overall construction favors simple geometric shapes—circular bowls, clean terminals, and minimal detailing. Counters are open and fairly generous for the weight, while spacing and proportions feel compact and efficient, producing a dense, energetic texture in lines of text. Figures match the same sturdy, rounded logic with clear, straightforward silhouettes.
Well-suited to headlines, short emphatic copy, and brand statements where a strong, forward-moving voice is desired. It works effectively for sports and performance-oriented visuals, promotional materials, packaging callouts, and high-contrast digital hero text.
The forward slant and solid mass give the font an energetic, active tone that reads as modern and purposeful. It feels confident and direct rather than delicate, with a sporty, motion-driven character that supports emphatic messaging.
Likely designed to deliver a high-impact italic sans for attention-driven communication, combining geometric clarity with a continuous sense of motion. The goal appears to be strong presence and fast readability in display contexts without adding decorative complexity.
The italic structure is integral to the design (not merely a slanted roman), and the rhythm stays even across uppercase and lowercase, with rounded forms keeping the weight from feeling harsh. At smaller sizes the dense color can become prominent, while at display sizes the smooth geometry and strong slant read especially clearly.