Sans Normal Koniy 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'PF Das Grotesk Pro' by Parachute and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, contemporary, confident, friendly, impact, motion, clarity, modernity, display, oblique, rounded, compact, high impact, clean.
This typeface is a heavy, oblique sans with compact proportions and generous internal counters. Curves are broadly rounded and smooth, with terminals that feel clean and blunt rather than sharply cut. The rhythm is lively due to the consistent forward slant and the slightly compressed stance, while the overall stroke treatment remains even and solid for strong color on the page. Numerals are robust and highly legible, with clear bowls and stable, centered forms.
Well suited to headlines, short calls to action, and display typography where strong presence and quick readability matter. It can also work for branding and packaging that benefit from an energetic, forward-moving voice, and for sports or event materials where impact and clarity are priorities.
The tone is energetic and assertive, with a sporty, contemporary feel. Its combination of strong weight and forward motion reads as active and confident, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, high-impact sans voice with built-in motion for emphasis. It prioritizes legibility at larger sizes and a strong typographic color, aiming for a confident, contemporary look that reads quickly in promotional and editorial display contexts.
Uppercase forms present as compact and steady, while lowercase forms keep a straightforward, utilitarian structure with simple joins and open shapes. The italic construction appears built-in (not merely mechanically slanted), producing a cohesive, intentional forward-leaning texture in text settings.