Sans Superellipse Hurad 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, bold, friendly, sturdy, modern, sporty, impact, modernize, soften, brand voice, display strength, rounded, blocky, compact, soft corners, high impact.
A heavy, rounded sans with broad, uniform strokes and softly squared curves that read as superellipse-based rather than purely circular. Counters are relatively small and apertures are tight, creating a compact, dense texture in words. Terminals are blunt and clean, with minimal modulation and a consistent, constructed feel across straight and curved elements. The overall proportions lean slightly condensed in appearance due to the weight and tight internal spaces, while remaining stable and highly legible at display sizes.
Best suited to big, attention-grabbing typography such as headlines, posters, signage, and bold brand systems. It can work well for packaging and logo wordmarks where a compact, durable texture and rounded geometry communicate friendliness without losing strength.
The tone is confident and approachable, combining a tough, poster-ready presence with softened corners that keep it from feeling harsh. It suggests contemporary branding—energetic, direct, and friendly—more athletic and utilitarian than elegant.
The design appears intended to deliver maximum visual punch with a contemporary geometric voice, using superellipse-like rounding to soften an otherwise blocky, muscular structure. It aims for straightforward readability in large sizes while projecting a modern, energetic identity.
Round letters show squared-off shoulders and flattened curves, reinforcing a geometric, engineered rhythm. The numerals and capitals maintain the same sturdy density as the lowercase, supporting consistent color in headlines. The design favors impact over openness, so generous spacing can help in longer lines of text.