Sans Normal Keruh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Branding SF' by Latinotype, 'Frutiger' by Linotype, 'Open Sans Soft' by Matteson Typographics, 'Comenia Sans' by Suitcase Type Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, product packaging, social ads, sporty, dynamic, confident, modern, energetic, emphasis, speed, impact, modernity, branding, oblique, rounded, geometric, clean, compact.
This typeface is an oblique sans with sturdy, even stroke weight and softly rounded joins. The letterforms lean consistently, with compact proportions and relatively wide counters that help keep shapes open despite the heavy weight. Curves are built from smooth, near-geometric arcs (notably in C, G, O, and S), while straight strokes terminate with clean, unbracketed ends. The lowercase shows single-storey a and g and a straightforward, utilitarian construction overall; numerals are similarly robust and rounded, with simplified forms that prioritize clarity at display sizes.
It performs best in short to medium-length settings where impact and momentum matter—headlines, posters, campaign graphics, and sports or performance-oriented branding. The strong oblique angle also suits callouts, labels, and packaging elements where a sense of speed and emphasis is desirable.
The overall tone is fast, assertive, and contemporary, with a forward-leaning rhythm that reads as active and purposeful. Its rounded geometry and solid weight give it a friendly edge, but the slant keeps the voice energetic and promotional rather than casual.
The design appears intended to deliver a modern, high-impact oblique sans that combines geometric smoothness with compact, sturdy letterforms for attention-grabbing display typography.
Spacing appears moderately tight in the sample text, producing a dense, headline-oriented texture. Diacritics are not shown; the dot on i/j is round and prominent, reinforcing the geometric, no-nonsense feel.